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This web site had the following in the web site, "Save 100s on 1,000s of auto parts." We noticed that the web site stated " Highest prices paid for junked autos! Have scrap to sell? Contact a buyer now! Founded in 1954, ISA has made a profound impact in the scrap recycling industry by becoming one of the first publicly traded waste and recycling companies in the United States." It also said " NASDAQ IDSA 1969 ISA is a progressive leader in the metals market, providing a direct supply of quality material to mills both domestically and abroad. Let us know what you are thinking." The header had ISA as the highest ranking optimized keyword. It is followed by industrial services of america, recycling, and louisville recycling which isn't as ranked as highly as ISA. The next words isa-inc.com uses is scrap recycling. scrap metal was included and could not be understood by web crawlers.